Roy Gabriel
Roy Gabriel is the founder and CEO of Better. With deep experience in fintech and payment systems, Roy focuses on solving complex payment challenges through data-driven technology. He brings together product vision, technical depth, and commercial strategy to help payment providers recover lost revenue and build more resilient payment flows.
About Roy Gabriel
Roy Gabriel is the founder and CEO of Better. He brings deep experience in fintech, payments, and data-driven product development, with a strong focus on solving complex payment failures at scale. Roy combines strategic vision with hands-on execution, working closely across product, engineering, and commercial teams to build resilient, high-impact payment solutions.
Roy’s Past Experience
Roy’s experience spans fintech startups and complex payment ecosystems, where he has led initiatives across product, technology, and partnerships. He has worked closely with acquirers, PSPs, and merchants to tackle high-impact challenges such as payment declines, revenue leakage, and scalability in regulated environments.
• Led end-to-end product strategy for data-driven payment solutions
• Worked hands-on with acquirers, PSPs, and merchants across markets
• Experience operating high-volume, mission-critical payment systems
• Strong focus on execution, measurable outcomes, and long-term growth