Roy Gabriel is the founder and CEO of Better. With deep experience in fintech and payment systems, Roy focuses on solving complex payment challenges through data-driven technology. He brings together product vision, technical depth, and commercial strategy to help payment providers recover lost revenue and build more resilient payment flows.
Roy Gabriel is the founder and CEO of Better. He brings deep experience in fintech, payments, and data-driven product development, with a strong focus on solving complex payment failures at scale. Roy combines strategic vision with hands-on execution, working closely across product, engineering, and commercial teams to build resilient, high-impact payment solutions.
Roy’s experience spans global fintech companies and early-stage startups across multiple payment domains. He was one of the first employees at Payoneer and has since co-founded and joined fintech startups operating in card acquiring, payment processing, issuing, digital wallets, and salary advance solutions. Throughout his career, he has worked closely with acquirers, PSPs, and merchants to build and scale high-impact, regulated financial products.
• Early employee at Payoneer during its formative growth stages
• Co-founded and joined fintech startups across diverse payment verticals
• Hands-on experience in acquiring, processing, issuing, and wallet infrastructure
• Built and scaled products in high-volume, regulated environments
• Strong focus on execution, scalability, and measurable business impact