The story behind our company

Better was founded to solve a critical gap in the payment ecosystem: recovering lost transactions. Our journey began with a bold vision to transform declines into opportunities for businesses worldwide.

Get started Contact sales

Our Mision And Vision Image - Neobnk X Webflow Template

Our mission

At Better, we believe no transaction should go to waste. Our mission is to recover lost transactions, unlocking hidden potential for businesses and creating seamless experiences for consumers.

Our vision

Better is a fintech innovator dedicated to tackling a problem most payment providers overlook: declined transactions. While others focus on optimizing conversion rates, we specialize in recovering transactions that were once deemed lost, helping merchants achieve unprecedented success.

"Most payment providers have optimized conversion rates, but Better unlocks the untapped potential in recovering lost transactions"

Daniel Cohen

CEO of PayU GPO

The values that drive everything we do

At Better, our values define who we are and guide how we operate. They shape our commitment to innovation, trust, and delivering exceptional results.

Innovation

Better thrives on pushing boundaries, creating solutions that redefine how businesses recover lost transactions.

Excellence

Better strives for perfection in everything we do, ensuring top-quality results every time.

Trust

Integrity and transparency are at the heart of Better’s relationships with customers and partners.

Data-Driven

We harness the power of data to unlock insights and deliver smart, effective solutions.

Team work

Better thrives on collaboration, leveraging diverse strengths and open communication to achieve shared success.

Ownership

We take responsibility, embrace accountability, and deliver with dedication at every step.