
Nicole Maio is a seasoned revenue and go-to-market leader with over 15 years of experience driving growth across payments and fintech. At Better, she advises on sales strategy, partnerships, and go-to-market execution, bringing deep expertise in cross-border payments and enterprise fintech sales.
Nicole is an entrepreneurial revenue leader with a proven track record of building and scaling high-performing sales organizations. Her background spans strategic planning, market expansion, and flagship deal execution across global payment ecosystems. She is known for combining sharp commercial instincts with a collaborative, relationship-driven approach, helping fintech companies translate strong technology into sustained revenue growth.
Nicole brings extensive experience across sales leadership, strategic partnerships, and go-to-market strategy in complex, enterprise fintech environments. She has held senior leadership roles across payments, acquiring, and cross-border platforms, where she led global partnerships, opened new markets, and delivered consistent, double-digit revenue growth.
• Led global sales and partnership strategies across fintech and payments
• Deep expertise in cross-border payments, acquiring, and network partnerships
• Proven success scaling revenue, entering new markets, and closing enterprise deals
• Strong background in go-to-market strategy and team building
• Trusted advisor to founders and leadership teams on commercial growth