At Better, our mission is simple: to transform the payment experience by recovering lost revenue from declined transactions. Founded by a team of innovators, we leverage cutting-edge AI to help businesses maximize sales and enhance customer satisfaction.


Our story began with a vision to address the challenges of declined transactions and lost revenue. Recognizing the impact on businesses and their customers, we created Better—a platform designed to recover revenue and streamline the payment journey. By partnering with merchants, payment providers, and orchestrators, we’re driving innovation to ensure seamless, successful transactions for all.